Tecnológico de Monterrey
HackMTY 2016 (Spring) was the second iteration of HackMTY.
This year brought a shift of personality, while maintaining the familiarity of the already-positioned branding.
New, vivid, and colorful promotional materials helped us increase the event's reach through a better social media campaign and advertising strategy. Story-telling brochures based on the success from our previous experience aided our search for sponsors.
Apart from all the graphic and printing materials, we also built a brand-new website for promoting the event.
Once again, we reached or goal of gathering more than 400 talented students from around the world, and held our position as the largest student-organized free hackathon in Latin America, as well as earning the award "Student Event with Greatest Impact of 2016", given by the student council FEITESM.